
Hoi An Memories Show: A Must See Cultural Performance
Hoi An is not only famous for its ancient town, lanterns and cuisine, but also impresses with one of the most spectacular outdoor art shows in Vietnam – Hoi An Memories Show. It is not just a show, it is also a journey that takes the audience “back in time”, to feel the cultural exchange between East and West and the immortal soul of Hoi An.
1. What Makes Hoi An Memories Show a Must-See?
Since 2018, in the heart of the poetic Hoai River, the Hoi An Memories Show has lit up a special journey – one where the thousand-year history of Hoi An is told through the language of art.
More than 500 actors and a 25,000m² outdoor stage as large as an entire island turn into a vivid picture, bringing the audience back to the rustic countryside, historical marriages, and the bustling commercial port period.
After only a few years, the show is not only the pride of Hoi An people, but also becomes an “unmissable moment” for tourists around the world – a vivid memory, where tradition and modernity blend in light and music.

Source: Hoian Memories Land

Source: Hoian Memories Land
The audience will not only watch a play but also live in an epic artistic space. It is this unique combination that helped Hoi An Memories Show Vietnam enter the list of most talked-about cultural shows in Vietnam.
2. Hoi An Memories Show Schedule
Hoi An Memories Show is held regularly at Hoi An Impression Theme Park, an “oasis of memories” located right in the heart of the Hoai River, just a few minutes away from the ancient town.
- Show time: 19:30 – 20:45, lasting about 75 minutes, long enough to fully recreate the 400-year history of Hoi An, but short enough to keep the audience’s emotions.
- Show schedule: Usually held on weekday evenings, but during peak tourist season or holidays, the schedule may change. Before your trip, you should check the Hoi An Memories Show schedule 2025 on the official website for accurate updates.
- Waiting space before the show: Come early, you will see the park gradually turning on the lights, the background music echoing, and people eagerly looking for seats – all like a prelude before the giant art painting officially opens.

Source: Hoian Memories Land
What makes the difference is that every evening, at the same time, the sky, the light and the audience’s mood are always different. It is this harmony that makes each time watching the Memories Show Hoi An have a unique nuance; no two times are the same.
3. Ticket Prices & Seating Options
Hoi An Memories Show tickets are divided into many seat classes, suitable for each experience need:
- Eco Class: from 600,000 VND/person. Seats are further away but still cover the entire large stage. This is a suitable choice if you just want to try it once and feel the overall atmosphere.
- High Class: from 800,000 VND/person. Central location with good visibility, helping you follow the performances in more detail. This is also the ticket class chosen by many tourists because of the balance between cost and experience.
- VIP Class: from 1,200,000 VND/person. The best location, close to the stage, with additional private services such as priority entrance. Sitting here, you can clearly feel the actors’ expressions, stage lighting and the liveliness in every small detail.

Source: Hoian Memories Land
Visitors can buy tickets at the park gate or book online in advance to avoid running out of seats during peak season. Compared to the grand scale and emotions that the show brings, Hoi An Memories Show ticket price is considered a worthy investment for your journey to explore Hoi An.
If you love unique cultural performances like the Memories Show, you’ll enjoy exploring other luxury on a budget things to do in Hoi An such as lantern workshops, riverside dining, and spa retreats.
4. Highlights of the Hoi An Memories Show
4.1. The Roots of Hoi An
When the first lights come on, the audience is led back to a rustic Hoi An in its early days. On a stage as wide as a field, farmers harvest rice, fishermen pull nets, women weave cloth – all recreating the simple life on the banks of the Hoai River.
Folk music combined with warm light makes the audience feel like they are lost in ancient memories, where people and nature are closely linked to create the land of Hoi An today.

Source: Hoian Memories Land
4.2. Princess Huyen Tran’s Wedding
The moment the stage lights up with a splendid parade, you will witness one of the most impressive scenes: the wedding of Princess Huyen Tran and the Cham King.
This is not only a historic marriage, but also a symbol of friendship and cultural exchange between Dai Viet and Champa. Traditional dances, pounding drum beats, and the vibrant colors of hundreds of costumes turned this moment into a symphony of love, peace, and cultural connection.

Source: Hoian Memories Land
4.3. Hoi An International Trading Port
The climax of the show was when the entire stage transformed into a bustling international trading port. Sailing ships from Japan, China, and Europe docked one after another; merchants exchanged goods in the brilliant lights of the port city.
The audience seemed to return to the golden age, when Hoi An was the largest trading center in Asia, where Eastern and Western cultures blended. This is a heart-pounding moment, because you not only “watch” but also “live” in history – amidst the sound of drums, singing, and the endless colors of Hoi An.

Source: Hoian Memories Land
5. Tips for the Best Experience
To fully enjoy Hoi An Memories Show, consider it not just a show, but an emotional journey. A few small suggestions will help your experience be more perfect:
- Easy to move: The show is located at Hoi An Impression Theme Park, just a few minutes from the old town. You can leisurely walk through the lantern-lined streets, cycle in the cool breeze along the river, or simply call a taxi/tram to get there most gently.
- Arrive early to feel the atmosphere: Instead of rushing, arrive about 30-45 minutes early. At that time, the park is lit up, and the atmosphere is bustling but not too crowded. This is the ideal time to walk, take a few pictures, or simply sit back and watch the sunset gradually fall on the Hoai River before the stage lights up.
- Comfortable, light clothing: Hoi An at night, especially at the end of the year, is often chilly and a bit windy. A light jacket and comfortable shoes will help you fully enjoy every moment without worrying about the weather.
- Choose your seat wisely: If you want to have a panoramic view of the large stage, High Class seats are the ideal choice. If you want a truly special experience, consider VIP Class seats to feel every detail of the performance in a more intimate space.

Source: Hoian Memories Land
To make your Hoi An trip even more memorable, consider staying at Victoria Hoi An Beach Resort & Spa. Located right by Cua Dai Beach, the resort offers a peaceful seaside escape just minutes from the Ancient Town.
Guests can enjoy spacious rooms, a swimming pool with ocean views, a private beach, and relaxing spa treatments, perfect for unwinding after a night at the Memories Show.

Victoria Hoi An Beach Resort & Spa
Hoi An Memories Show is not simply a play, but a door that takes you back to the past, where Hoi An used to be a bustling international trading port, where love and culture intermingled to create the soul of Hoi An.
Whether you are a first-time visitor or a repeat visitor, this show will still bring a fresh and inspiring perspective on the heritage city.
Partner with us or send a booking enquiry today, and start planning your trip to see the scenery that makes Vietnam unforgettable.