Local Legend in the Limelight: Ms. Thi No, The Heart of Hoi An’s Harvest

In the charming Hoi An, where lush rice fields shape the landscape, our local legend Ms Thi No is cultivating more than just organic rice. She has dedicated her land to preserving the agricultural traditions of her community and championed Organic practices.  

Organic Origins 

Ms. Thi No’s story began with a vision to restore organic rice farming in her hometown. She saw how hard the local farmers worked and how little they benefited from their labour to produce rice. Her plan was simple, to introduce Organic rice practices which would provide good quality rice and better pay to the farmers. Despite initial doubts from those who questioned the practicality of her plans, she remained steadfast in her commitment to revitalising traditional rice cultivation. Her determination reflects a deep respect for the land and a drive to keep local farming practices alive for future generations.

Reflecting on her path, Thi No shares:  

“… There is an old, abandoned Kiln on my farm, when people saw the land I was buying they thought I was wasting my money. However, there’s a well-known love story here in Vietnam about a man who falls in love with a woman at an old kiln – not for her looks, but for her character. Her name is Thi No, and that’s the nickname I go by. So, when I saw the Kiln on this farm, I knew I had to buy the land!” 

Sowing Seeds of Hoi An’s Heritage 

To reach her farm, Vivu guests can trace a path through Hoi An’s vibrant heritage. Along the way, the sights of carpentry and mother-of-pearl engraving reflect the craftsmanship of the region. These old-age practices, coupled with traditional noodle making and rice paper baking, highlight a dedication to preserving the culture of the region. And there’s no better way to soak up the heritage and picturesque landscapes than by pedal power!  Upon arrival at her farm, after a refreshing welcome drink, Thi No leads customers on a journey through her own story and a hands-on experience on the farm itself.  

Harvesting Change: The Fruits of Her Labour 

Ms. Thi No’s farm is a testament to the power of traditional agriculture to build healthier futures. Thi No’s approach speaks to her unwavering belief in nurturing the earth to support not only herself but the hard-working farmers around her. 

ABOUT LOCAL LEGEND COLLECTION

The Local Legends collection strives to connect our travellers with real, inspirational local characters, each with a remarkable story to share. Through these experiences, travellers gain rare insights, foster meaningful connections, and walk away with memories cherished forever. With every encounter, you’ll take away not just snapshots of a destination, but the very essence of the people who make it unforgettable.

Wanna get to know Thi No and her farm? Contact us at [email protected], to receive the full Local Legends brochure or to learn more about our Local Legends program!